This is the Information Age. Information is the single most important element in the world of business. Writing is still the most widely used formal communication medium. In order to communicate effectively, all employees need to be able to write effectively.

Learning Outcomes:

This challenging, powerful business writing programme will enable the learner to:

• know how to produce writing that is clear, concise, concrete, complete, correct and consistent
• know how to write in a way that captures and holds the reader’s attention
• select the appropriate tone, register and style for the purpose
• organise and structure a piece of writing 
• recognise and rectify common writing issues and errors
• use a reliable readability measurement tool in order to assess one’s own writing.

This intensive, practical two-day module is specifically designed to help improve the quality, content, readability and presentation of all written business documents, including: letters, minutes, emails and reports.

Day One - Theory

• Practical Exercise
• Write a business letter.
• Analyse your own writing in terms of a measurable index.
• The importance of identifying your audience
• The 7 C’s of Power Writing
• Punctuation survival kits
• Writing extras

Day Two – Integration

• Practical Exercise
• Write a business letter
• Analyse your writing in terms of a measurable index.
• The three phases of the writing process
• How to structure an argument
• Practical Exercise
• Formats of different business documents
• Practical Exercise e.g. Report Writing (based on Sasol Polymer requirements)

KATE JORDAAN – Kate has a BA (Journalism and Linguistics) from Rhodes University and is a qualified lecturer and course co-ordinator for Teaching English as a Foreign Language (TEFL).  Initially Kate worked in the journalism field as Assistant Editor for Professional Marketing and Management Review (PMR Magazine), but having worked in Europe teaching English as a foreign language, Kate found that her passion was for training.

College and then moved to Midrand University and Milpark Business School.  Kate ahs lectured in various subjects, from Public Relations and Advertising, to Organisational Behaviour. 

She has also designed and facilitated study skills programmes for all levels of students ranging from bridging programmes and undergraduate to Masters levels.  She has designed and facilitated training programmes for delegates within the business world at all levels.

Kate’s focus and passion however, has always been on empowerment and people development, with a particular emphasis on communications and business writing.  Kate now develops and facilitates training courses around these issues to leading organisations.